Jack Gruber, USA TODAY
SAN FRANCISCO – Intel took another step into what CEO Brian Krzanich has called the digitization of sports with the purchase of Israeli 3D video technology firm Replay Technologies on Wednesday.
Intel has been focusing on finding new technologies that make use of its chips and has been working with Tel Aviv-based Replay since 2013. The company's technology was part of Krzanich's keynote at the Consumer Electronics Show in January.
Intel did not say how much it planned to pay for the company, but Israeli newspaper Ha’aretz put it at $175 million.
The Replay team will focus on advancing its technology with Intel to deliver faster video processing and new features, senior vice president of Intel Wendell Brooks said in a blog post.
NEWS
Intel buys 3D firm Replay for sports tech
Elizabeth Weise, USATODAY
Jack Gruber, USA TODAY
Intel chief executive Brian Krzanich delivering a keynote address at CES in Las Vegas as a biker does a stunt on stage. Intel's Curie sensors track height and speed, mapping the data in 3D.
SAN FRANCISCO – Intel took another step into what CEO Brian Krzanich has called the digitization of sports with the purchase of Israeli 3D video technology firm Replay Technologies on Wednesday.
Intel has been focusing on finding new technologies that make use of its chips and has been working with Tel Aviv-based Replay since 2013. The company's technology was part of Krzanich's keynote at the Consumer Electronics Show in January.
Intel did not say how much it planned to pay for the company, but Israeli newspaper Ha’aretz put it at $175 million.
The Replay team will focus on advancing its technology with Intel to deliver faster video processing and new features, senior vice president of Intel Wendell Brooks said in a blog post.
“Technology now plays an unprecedented role in sports … and we’re just getting started,” he said.
Intel plans to build out a new category of sports entertainment that it calls immersive sports, aimed at both fans and athletes and coaches because of its ability to capture, analyze and share data, Brooks wrote.
Intel
Intel's drone-flying cage at Super Bowl City, San Francisco.
Replay was founded in 2011 and last month raised $13.5 million in funding. Mark Cuban, owner of the NBA's Dallas Mavericks, also holds a stake in the company.
At an NBA All-Star weekend in February, Intel used Replay’s “free dimensional” or freeD video on TV and online. The tech creates “a seamless 3D video rendering of the court using 28 ultrahigh-definition cameras positioned around the arena and connected to Intel-based servers. This system allowed broadcasters to give fans a 360-degree view of key plays,” Brooks wrote.
Replay won an Emmy award in 2014 for its technical work with the New York Yankees baseball team.
No comments:
Post a Comment